AdBlock A Cancer for the Web
By hiding ads with AdBlock or other similar programs, it is like precluding ourselves from the possibility of having new, detailed, interesting, updated, and always accessible content. Many sites offer their content for a fee to compensate for the fact that people, by using methods to hide ads, prevent the sustainability of the time invested.
I prefer to view ads (sometimes even useful and interesting because they are tailored to our needs, if we talk about Google AdSense ads), rather than paying a certain amount per page viewed or a monthly subscription.
It is true that some sites are invaded by advertising and are annoying to browse. The first idea is to use applications that hide ads and allow us to visit these sites more easily, but what happens by doing so: having no revenue, sites intensify ads making navigation impossible without an Ad Blocker, and sites that make fair use of ads are penalized.
The ideal would therefore be to close the site that uses invasive ads and opt for others that make a balanced, non-annoying use of them.
In practice, with Ad Blockers, a mechanism of “natural selection” is interrupted, which leads to favoring well-designed sites, with non-invasive advertising, in favor of other sites with content that, although interesting, is placed in a way that annoys the user with ads everywhere.
The right solution does not exist, I suppose everyone evaluates for themselves; I do not use AdBlock and I tend to avoid sites that, although useful, are built in a way that makes navigation difficult or annoying. If we all did this, these sites would be forced, in order to survive, to moderate and regulate the use of advertising and this would benefit all web users.
Conclusion? There is no conclusion, this is a utopia obviously and I fear that the real consequence is a chase between increasingly invasive ads and increasingly efficient Ad Blockers.
In any case, my advice is this: if you know an interesting site, which you cannot give up, but it uses ads in an annoying way, try to contact the administrator and advise them to scale back the use of advertisements; often it could be useful feedback. Eventually, if you do not receive a reply, leave the site or use AdBlock selectively, but only if your stay on that site is indispensable.
